Helpful tips for looking after your socks
Roll up your socks together into a ball when storing them so that you always have each pair
(socks get easily lost).
Even though for promotional purposes photos of our socks were taken in the grass you should avoid walking in your backyard in just your socks (sometimes you can't be bothered putting on shoes :)). Twigs for example may pull a thread or if you walk in your socks on cement, you may wear out the bottom of the sock quickly due to friction.
Wash your socks in a protective bag, for example Guppy Bag to catch any microfibers the make release.